From top: Omaha World-Herald cover page (design by Josh Crutchmer), back page (design by Tim Parks), cover story (design by Ben Vankat), inside photo page (design by Tim Parks) and inside double truck (Crutchmer).On SportsDesigner.com, Josh Crutchmer explains the collaboration behind the Omaha World-Herald's special sports section which previews the Creighton University men's basketball team's NCAA Tournament games.
Crutchmer writes: "Among the highlights: Tim Parks getting the white type atop registration black on the Nick Porter poster to read as though it came from a laser-jet printer ... Ben Vankat wrestling a 35-inch story to the ground with little help from me ... and Dave Elsesser, me and photographer Rebecca S. Gratz cutting out the masks from foam board the night before Friday's photo shoot ... the pop-culture page toppers, which include the Bluejay mascot ('What's your best pick-up line? I usually just wing it.') ... and getting buy-in on the theme from the entire Creighton team."
Unfortunately, even the World-Herald's state-of-the-art printing presses cannot do justice to the excellent design. Saavy marketers at the newspaper would be wise to have the section printed on high-quality gloss paper stock and sell it as a souvenir collectible.