Ratings from November sweeps are in, and if the ones we've been provided are accurate, it appears viewers may finally have tired of SuxNews.
In the morning, KETV scored a 28.6, compared to 26.7 for WOWT and just 3.4 for KMTV.
At 5 p.m., the next time period in which all three stations go head-to-head, it was KETV 28, WOWT 22, AND KMTV 6.
Same order of finish at 6 p.m., with KETV at 23, a 17.5 for WOWT and a scant 4.4 for KMTV.
At 10 p.m., Monday through Sunday, KETV led with 29.2 to WOWT's 25.9 and KMTV's 6.3.
Granted these are the only numbers we've seen so far, and we're sure all stations will try to put their own spin on things by looking at total viewers or particular demographic groups in the way that puts the best face on things for them.
But this appears to be a pretty sound thumping of a WOWT operation that has seen its quality slip in recent years. Here's hoping for more where that came from.
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Happy Holidays: KETV Dethrones WOWT
Posted: December 22nd, 2006, 11:09pm CST by Ted Brockman